Imagine, for a moment, that you’re a contestant on one of those crazy reality shows. The kind where they drop you off, blindfolded, in the middle of a thick jungle. Maybe they provide you with a compass and a very rudimentary map. The goal is to find your way to a road that leads to a posh resort.
We web designers put a lot of hard work into our projects while keeping a number of goals in mind. For instance, we have to be cognizant of what our clients are trying to achieve. Then there are the issues of usability and accessibility. Performance and simplified future maintenance are certainly worthy goals as well.
If you do a bit of reading about the subjects of WordPress, SEO or content writing, then you’ve very likely to come across some of Maddy Osman’s work. After all, her writing has appeared in a who’s who of online publications for companies such as Adobe, Automattic, GoDaddy, Search Engine Journal, WPMU DEV and a host of others.
Success as a freelance web designer is a double-edged sword. While it’s great to be busy and make money, it can also lead to being overwhelmed with work.
Being a freelancer means being responsible for all aspects of your business. But busy schedules tend to force us to concentrate on the here and now. When you’re working on a tight deadline, who has time to look at the bigger picture?
For a freelance web designer (especially those of us who work from home), healthy habits can easily be placed on the back burner. When there’s so much work to be done, who has time to even think about exercise?
Web design is an industry that is loaded with opportunities for upsells and extra revenue. Odds are that your clients will benefit from services that go beyond basic design and development. However, just because you can offer extras doesn’t necessarily mean that you should.
When working with clients, patience is both a must-have quality and a delicate balance. Of course, you’ll want to calmly train clients to use a CMS or explain the specifics of a project. That’s just a display of good manners.
Being a web designer can sometimes feel like an exercise in extremes. Either you’re incredibly busy or left waiting for something (anything) to come your way. And your financial situation can be just as chaotic.
Freelancing is the kind of work pattern that gives you the flexibility and margin to do self-employed projects and earn a good deal as well. However, no matter how much good freelancing reaps you, it is certainly not everybody’s cup of tea. Therefore, to launch a career in freelancing it is advisable to start on a part-time basis.
Here’s a scenario for you. You’re out with your friends, and you’re getting hungry. The members of your group start suggesting places where you can go and grab some dinner. There are a lot of eclectic suggestions being thrown about – Chinese, Mexican, Thai, Greek – and none of you is sure what you’re going to choose. Here’s one thing you probably won’t do, however: go to an “all-purpose” restaurant which serves all of the above types of food, plus about 10 more.
Okay, freelance designers. Stop me if you’ve heard this one: you’re working on a project for a client, and all of a sudden there’s a discrepancy with your payment. Perhaps it’s because of scope creep, or maybe the client just went over budget for some reason.