Ready for Launch: Avoiding Chaos

We web designers put a lot of hard work into our projects while keeping a number of goals in mind. For instance, we have to be cognizant of what our clients are trying to achieve. Then there are the issues of usability and accessibility. Performance and simplified future maintenance are certainly worthy goals as well.

A Conversation with WordPress Evangelist Maddy Osman

If you do a bit of reading about the subjects of WordPress, SEO or content writing, then you’ve very likely to come across some of Maddy Osman’s work. After all, her writing has appeared in a who’s who of online publications for companies such as Adobe, Automattic, GoDaddy, Search Engine Journal, WPMU DEV and a host of others.

Carving out a Niche as a Designer Isn’t Just an Overused Cliché

Here’s a scenario for you. You’re out with your friends, and you’re getting hungry. The members of your group start suggesting places where you can go and grab some dinner. There are a lot of eclectic suggestions being thrown about – Chinese, Mexican, Thai, Greek – and none of you is sure what you’re going to choose. Here’s one thing you probably won’t do, however: go to an “all-purpose” restaurant which serves all of the above types of food, plus about 10 more.

How to Educate Clients About the True Value of Your Services as a Designer

Okay, freelance designers. Stop me if you’ve heard this one: you’re working on a project for a client, and all of a sudden there’s a discrepancy with your payment. Perhaps it’s because of scope creep, or maybe the client just went over budget for some reason.